RSAC 2027 · San Francisco
Book sales meetings at RSAC 2027 before you fly to San Francisco.
RSAC is packed with buyers and even more packed with vendors competing for their time. We get your team on CISOs' and security leaders' calendars weeks before the show opens.
How do you book meetings at RSAC? Start 6-8 weeks before the conference. Build a list of RSAC attendees and target accounts that match your ICP, contact them by email, LinkedIn and phone with a specific reason to meet, and offer short meetings at your booth, a side event or a nearby hotel lobby. A8Z runs this whole process for cybersecurity vendors, from list building to calendar invites and post-event follow-up.
Why RSAC needs pre-booked meetings
Buyers' calendars fill early
Security leaders get dozens of meeting requests in the weeks before RSAC. The vendors who reach them first get the slots.
The expo floor is crowded
Hundreds of exhibitors compete for the same foot traffic. Small booths and startup pavilion stands rarely win on walk-ups alone.
The real meetings happen around Moscone
Side events, dinners and hotel lobby coffees around the venue are where many of the best conversations happen. We book those too.
Who we reach for you at RSAC
- CISOs, VPs of Security, Heads of Security Engineering and security architects at your target accounts
- Attendees we find through social listening who post about going to RSAC and match your ICP
- Speakers and side-event hosts in your category
- Channel and technology partners exhibiting at the show
Our focus is cloud and cybersecurity go-to-market, including Israeli security vendors who send small teams to RSAC.
RSAC 2027 timeline
Early February
Kickoff, ICP, target accounts and meeting locations agreed.
Mid-February to March
Personalized email, LinkedIn and phone outreach to attendees and target accounts.
April 5-8
Meetings on your calendar with context. Reminders and reschedules handled during the show.
After RSAC
Follow-up with everyone you met and everyone who couldn't make it.
RSAC meeting booking questions
When is RSAC 2027?
RSAC 2027 Conference runs April 5-8, 2027 at the Moscone Center in San Francisco, California.
When should we start booking meetings for RSAC 2027?
Kick off in early February 2027 and start outreach by mid-February, 6-8 weeks before the conference. Security buyers' RSAC calendars are often full by mid-March.
Do we need a booth at RSAC to get meetings?
No. We book meetings at side events, nearby hotels and cafes, or at your prospects' booths. Many of the vendors we help don't have a booth.
Who is a good fit for RSAC meeting booking?
Cybersecurity vendors with fewer than 1,000 employees sending 2-5 people to RSAC, without a dedicated SDR team to run pre-event outreach.
Going to RSAC 2027?
Tell us your ICP. We'll show you how many relevant RSAC attendees we can reach for you.
A8Z is not affiliated with RSAC Conference. Event details from the official RSAC website; check rsaconference.com for the latest information.