KubeCon + CloudNativeCon Europe 2027 · Barcelona
Book meetings at KubeCon Europe 2027 with the platform teams you want to sell to.
KubeCon attendees are engineers first. They come to learn, not to be pitched. We reach the platform and engineering leaders at your target accounts with a reason to meet that respects that.
How do you book meetings at KubeCon? Start 6-8 weeks before the event. Identify KubeCon attendees and target accounts that match your ICP, usually Heads of Platform, VPs of Engineering, SRE and DevOps leaders. Reach them by email, LinkedIn and phone with a technical, specific reason to meet, and offer short meetings at your booth, a co-located event or nearby. A8Z runs this end to end for cloud native and DevOps vendors.
What's different about KubeCon
Technical buyers, low tolerance for pitches
Generic sales outreach gets ignored. Messages need to show you understand their stack and their problem. That's how we write.
Practitioners and decision makers mixed together
We separate the engineers who'll evaluate your product from the leaders who own the budget, and reach both with different angles.
Co-located events and side events
Some of the best meetings happen at co-located events and evening meetups around the main conference. We use them as meeting points.
Who we reach for you at KubeCon
- Heads of Platform, VPs of Engineering, Directors of Infrastructure, SRE and DevOps leaders at your target accounts
- Attendees we find through social listening who post about going to KubeCon Europe and match your ICP
- Companies sending teams to Barcelona that use the tools you integrate with
- Technology partners and cloud providers exhibiting at the show
KubeCon Europe 2027 timeline
Mid-January
Kickoff, ICP, target accounts and technical angles agreed.
Late January to early March
Personalized email, LinkedIn and phone outreach to attendees and target accounts.
March 15-18
Meetings on your calendar with context. Reminders and reschedules handled during the show.
After KubeCon
Follow-up with everyone you met and everyone who couldn't make it.
KubeCon meeting booking questions
When and where is KubeCon Europe 2027?
KubeCon + CloudNativeCon Europe 2027 takes place March 15-18, 2027 in Barcelona, Spain, according to the Linux Foundation.
When should we start booking meetings for KubeCon Europe 2027?
Kick off in mid-January 2027 and start outreach by late January, 6-8 weeks before the event.
How do you write outreach that works on engineers?
Short, specific and technical. We reference the prospect's actual stack, a real problem teams like theirs have, and a concrete thing they'll get from 20 minutes with you. No marketing language.
Who is a good fit for KubeCon meeting booking?
Cloud native, DevOps, platform engineering, observability and cloud security vendors with fewer than 1,000 employees, sending a small team to KubeCon without a dedicated SDR team.
Going to KubeCon Europe 2027?
Tell us your ICP. We'll show you how many relevant KubeCon attendees we can reach for you.
A8Z is not affiliated with the Linux Foundation, CNCF or KubeCon + CloudNativeCon. Check the official event website for the latest information.