AWS re:Invent · Las Vegas
Book meetings at AWS re:Invent instead of chasing badges across the Strip.
re:Invent spreads tens of thousands of cloud buyers, AWS partners and AWS field teams across half a dozen Las Vegas venues. Walking up to people doesn't scale there. Pre-booked meetings do.
How do you book meetings at AWS re:Invent? Start 6-8 weeks before the event. Identify re:Invent attendees and target accounts that match your ICP, such as CTOs, cloud architects, platform, data and security leaders, and AWS partners. Reach them by email, LinkedIn and phone with a specific reason to meet, and offer short meetings at a fixed spot near their sessions, since re:Invent is spread over several venues. A8Z runs this end to end for B2B software vendors.
What's different about re:Invent
A campus, not a venue
Sessions run across several hotels on the Strip, and moving between them takes time. We book meetings where your prospects already are, not where it's convenient for you.
Three audiences in one week
Customers, AWS partners and resellers, and AWS's own account and partner teams. Each needs a different reason to meet.
Evenings are full
Partner parties and customer dinners fill the nights. Breakfast and mid-morning slots are often the easiest to win.
Who we reach for you at re:Invent
- CTOs, VPs of Engineering, cloud architects, platform, data and security leaders at your target accounts
- Attendees we find through social listening who post about going to re:Invent and match your ICP
- AWS consulting and technology partners in your category
- Vendors exhibiting at the show that you integrate with, for co-selling and AWS Marketplace partnerships
Going to re:Invent 2026 and haven't started?
With the event on November 30, outreach that starts in early November still fits the 4-week window. Talk to us this week. If it's too late to book everything you want, we'll focus on your top accounts and run the post-event follow-up, then plan re:Invent 2027 with you from the start.
AWS re:Invent meeting booking questions
When is AWS re:Invent 2026?
AWS re:Invent 2026 runs November 30 to December 4, 2026 in Las Vegas, across several venues on the Strip. Check AWS's official re:Invent site for the latest details.
When should we start booking meetings for re:Invent?
6-8 weeks before the event, so in early October for a late-November re:Invent. Starting 4 weeks out still works for a focused list of target accounts.
Where should re:Invent meetings take place?
Near the prospect's sessions or hotel. Because re:Invent is spread across several venues, we propose a specific spot in the venue the prospect will already be in, plus breakfast and early slots before the day fills up.
Can you book AWS partner meetings too?
Yes. We can run a separate track for AWS consulting and technology partners and for AWS Marketplace partnerships, alongside customer meetings.
Who is a good fit for re:Invent meeting booking?
B2B software vendors with fewer than 1,000 employees, especially those selling on or with AWS, sending a small team to re:Invent without a dedicated SDR team.
Going to AWS re:Invent?
Tell us your ICP. We'll show you how many relevant re:Invent attendees we can reach for you.
A8Z is not affiliated with Amazon Web Services. Check AWS's official re:Invent website for the latest event information.