Conference meeting booking
Land at the conference with your calendar already full.
You're paying for flights, hotels, passes and maybe a booth. We make sure your 2-5 people spend the show in qualified meetings, not waiting for foot traffic.
What is conference meeting booking? Conference meeting booking is pre-event outreach that schedules sales meetings for you at a trade show or conference before it starts. A8Z identifies attendees, exhibitors and target accounts, contacts them by email, LinkedIn and phone 4-6 weeks before the event, and books meetings at your booth, a side event or nearby. We focus on B2B tech vendors at cloud and cybersecurity events such as RSAC, AWS re:Invent, Microsoft Ignite, KubeCon + CloudNativeCon, Google Cloud Next, and the AWS and Google Cloud Summits.
Built for small teams at big shows
The big sponsors bring an SDR army. You bring a few people and a tight budget. That's exactly who we built this for.
- B2B tech vendors with fewer than 1,000 employees
- Sending 2-5 people, with a startup pavilion booth, a small booth or no booth at all
- No dedicated SDR team to run pre-event outreach
- Selling cloud, cloud software, DevOps, data or cybersecurity products
How it works
6-8 weeks out: Target list
We map who will be at the event: exhibitors, sponsors, speakers, side-event hosts, people we find through social listening who post that they're attending, and your own target accounts. Then we filter to your ICP.
4-6 weeks out: Outreach
Personalized email, LinkedIn and phone outreach that references the event and gives a real reason to meet. Meetings at the booth, a side event or a coffee nearby.
Event week: Calendar and reminders
Every meeting lands on the right person's calendar with context. We send reminders and handle reschedules during the show.
After the event: Follow-up
We follow up with the people you met and with those who couldn't make it, so the event keeps producing pipeline after the booth is packed.
Events we're booking for
RSAC 2027
April 5-8, 2027. Moscone Center, San Francisco. The largest cybersecurity conference in the world.
RSAC meeting bookingKubeCon + CloudNativeCon Europe 2027
March 15-18, 2027. Barcelona, Spain. The main cloud native and Kubernetes event in Europe.
KubeCon meeting bookingGoogle Cloud Next 2027
April 2027, Las Vegas. Google Cloud's flagship conference for cloud buyers and partners.
Google Cloud Next meeting bookingAWS re:Invent
Next edition November 30 - December 4, 2026, Las Vegas. AWS's flagship conference, spread across the Strip.
AWS re:Invent meeting bookingMicrosoft Ignite
Next edition November 17-20, 2026, Moscone Center, San Francisco. Microsoft's main event for IT, cloud and security buyers.
Microsoft Ignite meeting bookingAWS Summits
Free regional one-day events in cities like New York, Washington DC, London and Hamburg.
AWS Summit meeting bookingGoogle Cloud Summits
Regional Google Cloud events in cities like London, Paris, Frankfurt, Stockholm and Tel Aviv.
Google Cloud Summit meeting bookingGoing to a different event, like Web Summit, Black Hat or Cybertech? Talk to us. The same process works for any large B2B tech conference.
Questions about conference meeting booking
How far in advance should we start booking meetings for a conference?
Start 6-8 weeks before the event. List building takes 1-2 weeks, and outreach works best 4-6 weeks out, before attendees' calendars fill up. Starting 2 weeks out still works, but you'll get fewer meetings.
Who do you contact before the event?
People who match your ICP and are likely to be there: attendees who posted about the event, exhibitors and sponsors, speakers, side-event hosts and their guests, and your existing target accounts that are sending people.
Do we need a booth?
No. Many of our clients don't have a booth. We book meetings at side events, hotel lobbies and cafes near the venue, or at the prospect's own booth.
Do you handle follow-up after the event?
Yes. After the show we follow up with everyone you met and with the prospects who couldn't meet during the event, to turn conversations into pipeline.
Which conferences do you cover?
We focus on large cloud and cybersecurity conferences in the US and Europe, including RSAC, AWS re:Invent, Microsoft Ignite, KubeCon + CloudNativeCon, Google Cloud Next, AWS Summits, Google Cloud Summits and Web Summit. We can run the same process for any large B2B tech event.
Which event is next on your calendar?
Tell us the event and your ICP. We'll tell you how many relevant people we can reach there.